Hip-hop, a genre that has shaped countless lives and cultures, is celebrating its 50th anniversary. To mark this significant milestone, Walmart has joined forces with People of Crypto Lab (POClab) to introduce Cultureverse, an immersive, gamified experience within the Spatial metaverse. This collaboration aims to pay homage to the pioneers of Hip-Hop while exploring its evolution and far-reaching impact on art, music, and fashion.
People of Crypto Lab, also known as POClab, is a group dedicated to highlighting marginalized communities and initiating meaningful digital connections for positive change. Cultureverse serves as an extension of the lab’s mission, emphasizing inclusivity and innovation. Simone Berry, the co-founder of POClab, stated, “This collaboration with Walmart’s Black & Unlimited aims to inspire a new generation of Black creators and foster an environment of innovation while driving meaningful digital connections.”
Walmart, a crucial collaborator in this venture, is leveraging its Black & Unlimited platform to empower Black creators, makers, and entrepreneurs. By partnering with the annual hip-hop music festival, Rock the Bells, the project aims to inspire a new generation of Black innovators while making a tangible impact. Through custom programming and unique collaborations, Walmart, POClab, and Rock the Bells seek to provide equitable and sustainable opportunities for those involved.
Cultureverse is set to launch in September, offering participants a wide range of resources, including technology, training, and consultation. The aim is to create an inclusive and sustainable environment that fosters growth and creativity, opening doors for individuals within the industry.
Cultureverse represents one of the many ways the metaverse can serve as a platform for immersive and meaningful experiences. As the digital realm continues to evolve, it presents an opportunity to effectively address cultural and social issues. The potential for the metaverse to facilitate educational and socially impactful experiences like Cultureverse is promising.
More than just a celebration of Hip-Hop, Cultureverse is a movement towards creating a more inclusive and equitable digital landscape. By bringing together Walmart, POClab, and Rock the Bells in this unique collaboration, the project honors the past while shaping the future. While highlighting the transformative power of Hip-Hop and Black culture, Cultureverse also sets a precedent for the metaverse’s future—a platform for meaningful change.
The introduction of Cultureverse by Walmart and POClab signifies a significant milestone in celebrating the 50th anniversary of Hip-Hop. This immersive experience within the metaverse not only pays homage to the genre’s pioneers but also explores its evolution and impact on various aspects of society. By prioritizing inclusivity, innovation, and empowerment of Black creators, this collaboration sets the stage for a more equitable digital landscape. Cultureverse offers a range of resources and opportunities for participants, striving to create an environment conducive to growth and creativity. As the metaverse continues to evolve, projects like Cultureverse demonstrate its potential for addressing cultural and societal issues while providing immersive and impactful experiences. Through its partnership with Rock the Bells, Walmart and POClab aim to inspire a new generation of Black innovators while making a tangible difference. Celebrating Hip-Hop while shaping the future, Cultureverse represents a platform for meaningful change within the metaverse and beyond.