Macy’s has recently launched mstylelab, an exciting digital fashion platform that can be accessed from any device and browser at macys.com/mstylelab. This innovative initiative is part of Macy’s web3 digital strategy, which aims to merge the worlds of fashion and technology. mstylelab is set to revolutionize the way consumers engage with fashion and represents the future of online shopping.
mstylelab’s first activation is a collaboration with Journee, a company that specializes in creating immersive digital spaces, including virtual stores. This initial experience focuses on Macy’s newest brand, On 34th, and brings to life a virtual recreation of New York City. Users can log in, create a unique username, and explore this captivating virtual world where they can interact with digital versions of On 34th’s fashionable apparel. Erika Lang, the Head of Americas at Journee, highlights the significance of immersive experiences in modern retail, stating that this innovative technology will propel the fashion industry into its next phase.
As time progresses, Macy’s plans to update mstylelab with new experiences and forge exciting partnerships. One of the upcoming additions to the platform is a digital version of the iconic Macy’s Thanksgiving Day Parade. This integration aligns with Macy’s long-term strategy of evolving mstylelab into a comprehensive community for digital fashion enthusiasts, providing a hub for style inspiration and discovery at the intersection of fashion and technology. Macy’s Vice President of Interactive Marketing, Dave Torres, expresses his excitement about the launch of mstylelab, emphasizing its potential to transform the way people engage with fashion.
In September, Macy’s made history by granting Cool Cats, an NFT brand, a spot at the 97th Macy’s Thanksgiving Day Parade. This marked the first time that an NFT brand participated in this iconic New York City event, scheduled for November 23. Macy’s organized an online competition that allowed only one out of the five NFT brands, including Boss Beauties, VeeFriends, SupDucks, gmoney, and Cool Cats, to be featured in the parade. This exciting development underscores Macy’s commitment to embracing emerging technologies, particularly in the realm of web3 and metaverse technologies.
mstylelab represents Macy’s foray into the world of combining fashion with emerging technologies. With ongoing updates and future partnerships in the pipeline, the platform is poised to evolve, offering users a continuously immersive and interactive experience. Macy’s is at the forefront of the digital fashion revolution, providing fashion enthusiasts with new and exciting ways to engage with their favorite brands and discover the latest trends.
Macy’s mstylelab is a game-changer in the fashion industry, bridging the gap between fashion and technology. By providing users with a unique and immersive online shopping experience, Macy’s is positioning itself as a leader in the digital fashion space. As the platform continues to evolve and introduce new features, the future of digital fashion looks brighter than ever before.