Telegram, the popular messaging app with over 800 million monthly users, has evolved into a hub for the crypto community. The platform’s growing ecosystem of mini apps, also known as TMAs, has garnered significant attention in recent years. These mini apps offer a range of features, including access to the TON SDK, monetization options, bot interaction, and community development.
The exponential growth of Telegram mini apps is evident in the success of notable examples within the crypto world. Notcoin (NOT), a cryptocurrency created for the Telegram community, saw five million tokens claimed within 36 hours of trading, showcasing the platform’s massive reach and engagement capabilities. Additionally, Hamster Kombat, a game described as a “crypto exchange CEO simulator,” gained traction on Telegram and TikTok, attracting 19 million daily active users and nearly 2.9 million new users in a single day. The game’s success can be attributed to its engaging plot, referral system, rewards, and active community, driving organic marketing and content creation.
Beyond games and cryptocurrencies, other mini apps on Telegram are also leaving their mark in the crypto world. Fanton, a fantasy football game, has contributed to the platform’s ecosystem and user engagement. With secure communication and community-building capabilities, Telegram provides an ideal platform for web3 games and the crypto community. The direct marketing capabilities, transparency, security, and access to various services make mini apps on Telegram excel at engaging users.
As Telegram continues to innovate and develop its mini app space, the future looks promising. These apps are expected to enhance their functionality, expand user engagement, and integrate more seamlessly with Telegram’s ecosystem. This integration will drive further adoption and utilization of blockchain technology among users who may have never interacted with it before. Additionally, the potential for monetization within mini apps is significant, with creators being able to earn revenue through in-app purchases and advertisements. This incentive will attract more users to the platform, contributing to its sustained growth.
The rise of Telegram mini apps has revolutionized the way users engage with the crypto world. The platform’s accessibility, security, and innovative features have made it a go-to choice for many crypto enthusiasts. With ongoing development and growth in the mini app space, Telegram is poised to continue leading the way in engaging users and driving adoption of blockchain technology.