Manchester United has taken a bold step by becoming the first Premier League club to introduce player trading cards and the Fantasy United game for the 2024/25 season on the Tezos Blockchain. This revolutionary move allows fans to collect cards featuring their favorite first-team players, build squads, and participate in a cutting-edge Web3 fantasy football game.
‘Fantasy United’ offers a wide range of cards, including Classic, Rare, and Ultra-Rare editions of all first-team players from the men’s squad. Each card is meticulously hand-drawn and updates in real-time with the players’ stats throughout the season. Fans have the opportunity to purchase these cards in packs of seven for an affordable price of £3 each, giving them the chance to collect all members of Erik ten Hag’s senior squad, including new signings like Joshua Zirkzee and Leny Yoro.
Interactive Fantasy Football Experience
The integration of Player Trading Cards into the Fantasy United game brings a new level of excitement for fans. By assembling a five-man squad using the cards, fans can actively participate in the game and compete with friends through mini-leagues. Points are earned based on the real-life performances of Manchester United players, such as goals, assists, tackles, and saves, adding a thrilling dimension to the fantasy football experience. The game kicks off on the same day as Manchester United’s Premier League opener against Fulham on 16 August, setting the stage for an exhilarating season ahead.
Manchester United’s collaboration with the Tezos Ecosystem has not only led to the introduction of Player Trading Cards but also fostered a strong sense of community among fans. The Devil-holders, owners of the club’s original digital collection, have exclusive access to the cards, with general fans being able to collect them starting from 31 July. The club’s initiatives to provide free digital collectibles to fans attending home matches have garnered immense popularity, with over 750,000 collectibles claimed since the start of the 2023/24 campaign. The club’s Discord channel has become a hub for nearly 100,000 members to interact, receive updates on new drops, and engage in live town halls and Q&A sessions with the club.
It is important to note that Manchester United’s officially licensed Digital Collectibles, including the Player Trading Cards, are not intended as investment assets but rather as collectible items for fans to enjoy. This distinction underscores the club’s commitment to providing innovative and engaging experiences for its fanbase. The introduction of Player Trading Cards and the Fantasy United game represents a significant milestone for the club, highlighting its forward-thinking approach to leveraging blockchain technology in the world of sports and entertainment.
The launch of Player Trading Cards and the Fantasy United game on the Tezos Blockchain marks a new era of interaction and engagement for Manchester United fans. The innovative use of blockchain technology, combined with the excitement of fantasy football, has created a unique and immersive experience for fans to enjoy throughout the season. As the club continues to explore new opportunities in the digital space, it is clear that Manchester United is at the forefront of revolutionizing fan engagement in the world of sports.