Mastercard has recently introduced the limited-edition Mastercard Music Pass NFT as part of its Artist Accelerator program. This program is designed to provide support and resources to up-and-coming musicians by leveraging cutting-edge technology and tools to enhance their music creation, marketing, and monetization skills. The pass offers exclusive access to concert tickets, content, and advanced features while also supporting emerging artists such as Asha Imuno, Brooke Alexx, JANAYAH, Juliet Ivy, and Loyal Lobos.
In 2023, Mastercard initiated the Artist Accelerator program with a focus on equipping emerging musicians with Web3 and AI technologies to meet the demands of the evolving music industry. For the new season, Mastercard has teamed up with OnesToWatch, a well-known global music discovery platform, to expand their outreach and take artists from studio recordings to live performances. This collaboration aims to elevate musicians and provide them with greater exposure.
The Mastercard Music Pass is not your average music pass. It offers a personalized experience by incorporating each user’s musical preferences to create a bespoke audiovisual journey. Este Haim from the GRAMMY-nominated group HAIM, who serves as a mentor for the program, emphasized the personal connection between artists and their music at the Los Angeles summit. The pass aims to celebrate individuality and cater to the diverse tastes of music enthusiasts.
The Diverse 2024 Lineup
The 2024 lineup features a diverse mix of artists from various musical genres and backgrounds. Asha Imuno brings a fusion of Hip-Hop, R&B, Soul, and Funk to the music scene, infusing classic influences with a contemporary twist. Brooke Alexx’s signature Pop-Rock style and innovative songwriting have garnered her a loyal fan base. JANAYAH, a rising star from London’s prestigious BRIT School, showcases powerful vocals in her unique blend of Pop and Dance music. Juliet Ivy, with her Chinese-Colombian roots, blends Indie and Folk elements into her Pop sound. Loyal Lobos, drawing from her Colombian heritage, delivers bilingual songs with a universal pop appeal.
The limited-edition Mastercard Music Pass is now available for music enthusiasts. Through an interactive journey on Mastercard’s dedicated website, users can personalize their pass by answering questions about their musical preferences. During the minting process, users will receive a multisensory pass that includes custom visual artwork and a 15-second audio track tailored to their individual tastes. This interactive experience adds a layer of personalization and engagement for fans of the featured artists.